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Dignity Campaign

The Dignity Campaign aims to put dignity at the heart of care services and, here at Direct Health, we are proud to have made the pledge to be Dignity Champions.

Being a Dignity Champion means believing passionately that being treated with dignity is a basic human right, not an optional extra. It means making a promise that the care services we deliver are compassionate, person centred and efficient.

Across our branch network, staff are pledging to rise to the Dignity Challenge by adhering to the following ten promises:

• Have a zero tolerance of all forms of abuse
• Support people with the same respect they would want for themselves or a member of their family
• Treat each person as an individual by offering a personalised service
• Enable people to maintain the maximum possible level of independence, choice and control
• Listen and support people to express their needs and wants
• Respect people's right to privacy
• Ensure people feel able to complain without fear of retribution
• Engage with family members and carers as care partners
• Assist people to maintain confidence and a positive self-esteem
• Act to alleviate people's loneliness and isolation

Direct Health are committed to this campaign and our Learning & Development department have created a Dignity training course and all of our staff are in the process of completing the training. Once they have completed the course, we issue staff with a Dignity Champion Pin Badge to wear on their uniform so that you can see that they are following the Dignity Promise.

Our Dignity Promise to You:

• I will do all I can to keep you safe
• I will treat you with dignity, respect, courtesy and consideration
• I will promote your independence, well-being and choice
• I will respect your individuality
• I will respect your right to privacy
• I will help you to have greater control in your life
• I will act on any comments, concerns or complaints you may have

For more information on the Dignity Campaign, visit www.dhcarenetworks.org.uk/dignityincare/